May
21
Retail isn’t just logical, it’s emotional
Plus: Ulta’s employee content strategy | Reddit made me buy it
8 min read
The SKUpe
May
21
What retailers should know before investing in brand marketing
Melissa Skoog gives expert insights on marketing and branding
3 min read
May
14
Retail's tariff whiplash
Plus: Retail’s once-feared disruptor grows up | Using reviews to your advantage
8 min read
May
14
Tariff tutorial: This Canadian company nailed communications with U.S. customers
Jiayi Lyu dives into tariff challenges and maintaining a customer-first approach
3 min read
May
07
Your retail money plan
Build confidence in your numbers—even in a tough market
8 min read
May
07
Smarter money moves for retail brands right now
Financial consultant Megan Hale talks smart moves and sustainable decisions
3 min read
Apr
30
Is ChatGPT about to steal e-commerce?
New Shopify code show AI could become your next checkout lane
7 min read
Apr
30
Point, shoot, sell: Retail photography tips from a pro
Kate Jones discusses using images and storytelling in product sales
2 min read
Apr
23
Is your product detail page costing you?
Plus: Vtubers are making their mark
6 min read
Apr
23
Fashion prof on GenZ, Substack and finding your writing voice
Author, brand consultant and host Melissa Magsaysay gives us classroom insights
3 min read