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How Kendra Scott uses PR to drive sales, brand loyalty
Kelle Knight, who leads PR for jewelry and lifestyle brand Kendra Scott, shares why public relations is a core growth engine for brand awareness and credibility.
Offline retail
Plus: Sustainable packaging | Kendra Scott's PR-driven sales
How a luxury resortwear label is blooming and booming in Canada
Chantal Levesque, founder of Canadian luxury label SHAN, shares her creative and retail philosophy.
Inventory strategy check
Plus: 50 richest self-made women | SKIMS co-founder on building bold
Sports authority: How retailers can get in on the game
Michelle Edgar offers valuable tips on how retailers can find synergy with the sports world.
Retail’s new arena
Plus: LVMH’s high-tech play | Why women’s sports win big